Community volunteers
Booking.com Community Program

Turn every trip into a donation — and be part of raising €1 billion for communities around the world

Sign up your sports club, school, charity or community group. Every time a supporter books travel through your page, a donation goes directly to your cause. No events, no sponsorship, no effort.

RNLI lifeboat
Coral reef restoration
School playground
€647,284,000
raised for good causes
134
countries
61,847
organisations enrolled
34,218
goals completed
For your supporters

Your members get more than a good feeling

When supporters connect their Booking.com account to your page, they get three things in return — and they help fund the causes they care about as part of their normal travel life.

Genius discounts, always preserved
Every Booking.com discount, deal, and Genius loyalty benefit they already have is fully retained. The program adds to their booking — it never costs them more.
Better trips, guided by people like them
Supporters see anonymised travel recommendations based on similar community members — where people like them stayed and what they loved, helping them discover places they'll actually enjoy.
Their trips do more
Every journey contributes to the causes they care about — supporting communities near home and at their destination — without changing how they book or what they pay.
How it works

Live in five minutes. Running itself by morning.

Three steps from sign-up to your first donation.

STEP 01
Register your organisation
Your charity or registration number, your logo, and a fundraising goal with a name — "new changing rooms", "playground equipment", "beach clean". Your dedicated page is live immediately.
STEP 02
Promote it your way — and through Booking.com
A link, a QR code, a poster and more than ten ways to spread the word — plus Booking.com promotes your cause to millions of relevant travellers directly.
STEP 03
Watch the goal move
Track every contribution in your dashboard. Hit a milestone, and we help you celebrate it with your community.
Who's raising

Every kind of community.
Every kind of cause.

Sports clubs
Kit, pitches, clubhouses — funded by members' holidays
Schools & PTAs
Playgrounds, trips and equipment from family holidays
Lifesaving & heritage
RNLI, mountain rescue, coastal and historic conservation
In-destination projects
Beach cleans, reforestation and food kitchens near where members travel
National charities
Comic Relief, Save the Children, UNICEF, WWF
"

We raised €10,000 in eight months without a single fundraising night. It just happened — because our members were booking holidays anyway.

Club secretary, Haarlem RFC  ·  Illustrative