Community volunteers
Booking.com Community Program

Turn every trip into a donation — and be part of raising €1 billion for communities around the world

Sign up your sports club, school, charity or community group. Every time a supporter books travel through your page, a donation goes directly to your cause. No events, no sponsorship, no effort.

RNLI
Coral reef
Playground
€647,284,000
raised for good causes
61,847
organisations enrolled
134
countries
34,218
goals completed
For your supporters

Your members get more than a good feeling

When supporters connect their Booking.com account to your page, they help fund the causes they care about as part of their normal travel life — and get three things in return.

Genius discounts, always preserved
Every Booking.com discount, deal, and Genius loyalty benefit they already have is fully retained. The program adds to their booking — it never costs them more.
Better trips, guided by people like them
Supporters see anonymised travel recommendations based on similar community members — where people like them stayed and what they loved, helping them discover places they'll actually enjoy.
Their trips do more
Every journey contributes to the causes they care about — supporting communities near home and at their destination — without changing how they book or what they pay.
How it works

Live in five minutes. Running itself by morning.

Three steps from sign-up to your first donation.

1
Register your organisation
Your charity or registration number, your logo, and a fundraising goal with a name — "new changing rooms", "playground equipment", "beach clean". Your dedicated page is live immediately.
2
Promote it your way — and through Booking.com
A link, a QR code, a poster and 15+ ways to spread the word — plus Booking.com promotes your cause to millions of relevant travellers directly.
70%
3
Watch the goal move
Track every contribution in your dashboard. Hit a milestone, and we help you celebrate it with your community.
Who's raising

Every kind of community.
Every kind of cause.

Sports clubs
Sports clubs
Kit, pitches, clubhouses — funded by members' holidays
Schools
Schools & PTAs
Playgrounds, trips and equipment from family holidays
Lifesaving
Lifesaving & heritage
RNLI, mountain rescue, coastal and historic conservation
In-destination
In-destination projects
Beach cleans, reforestation and food kitchens near where members travel
National charities
National charities
Comic Relief, Save the Children, UNICEF, WWF

"We raised €10,000 in eight months without a single fundraising night. It just happened — because our members were booking holidays anyway."

Club secretary, Haarlem RFC